{"id":1739,"date":"2013-12-10T16:33:49","date_gmt":"2013-12-10T08:33:49","guid":{"rendered":"http:\/\/2013.topdigitalworld.com\/?p=1739"},"modified":"2014-01-10T16:52:13","modified_gmt":"2014-01-10T08:52:13","slug":"%e6%9c%ac%e5%9c%b0o2o%e6%98%af%e4%b8%8b%e4%b8%80%e4%b8%aa%e4%b8%87%e4%ba%bf%e5%b8%82%e5%9c%ba%ef%bc%81","status":"publish","type":"post","link":"https:\/\/2013.topdigitalworld.com\/?p=1739","title":{"rendered":"\u672c\u5730O2O\u662f\u4e0b\u4e00\u4e2a\u4e07\u4ebf\u5e02\u573a\uff01"},"content":{"rendered":"
\n

        O2O\u9886\u57df\u5e02\u573a\u5230\u5e95\u6709\u591a\u5927\uff1f\u7f8e\u56fd\u77e5\u540d\u672c\u5730\u6d88\u8d39O2O\u7f51\u7ad9Yelp\u8d1f\u8d23\u5546\u52a1\u62d3\u5c55\u7684\u526f\u603b\u88c1Mike Ghaffary\u4eca\u5e742\u6708\u5e95\u5728Techcrunch\u53d1\u4e86\u4e00\u7bc7\u9898\u4e3a\u201cWhy Local Commerce Will Be Larger Than E-Commerce For The Next Decade\u201d\u7684\u6587\u7ae0\uff0c\u9610\u8ff0\u4e86\u672a\u6765\u5341\u5e74\uff0c\u672c\u5730\u5546\u52a1\u4f9d\u7136\u4f1a\u8fdc\u8fdc\u5927\u4e8e\u666e\u904d\u610f\u4e49\u4e0a\u7684\u7535\u5b50\u5546\u52a1;\u800cMike Ghaffary\u6240\u5728\u7684\u516c\u53f8Yelp\u65e0\u7591\u5728\u672c\u5730\u5546\u52a1\u9886\u57df\u6709\u5de8\u5927\u53d1\u5c55\u673a\u9047\u3002<\/p>\n

        \u9ec4\u6e0a\u666e\u66fe\u53d1\u5e03\u6587\u7ae0\u89e3\u8bfb\u4e86Yelp\u5e02\u503c\u8d8530\u4ebf\u7f8e\u5143\u7684\u80cc\u540e\u539f\u56e0;\u7ed3\u5408\u6b64\u6587\uff0c\u8bfb\u8005\u6216\u8bb8\u53ef\u4ee5\u66f4\u597d\u5730\u5224\u65ad\u4ee5Yelp\u4e3a\u4ee3\u8868\u7684O2O\u5e02\u573a\u524d\u666f\u3002<\/p>\n

        \u4e92\u8054\u7f51\u884c\u4e1a\u77e5\u540d\u4eba\u58ebMarc Andreessen\u548cReid Hoffman\u4e24\u4f4d\u6700\u8fd1\u53d1\u6587\u4e89\u8bba\uff0c\u5728\u4e92\u8054\u7f51\u8695\u98df\u4f20\u7edf\u96f6\u552e\u7684\u80cc\u666f\u4e0b\uff0c\u662f\u5426\u6240\u6709\u7684\u4f20\u7edf\u884c\u4e1a\u90fd\u96be\u4ee5\u5e78\u514d\u3002\u5c3d\u7ba1\u4e24\u4eba\u7684\u89c2\u70b9\u76f8\u5de6\uff0c\u4f46\u4e24\u4eba\u5728\u6587\u7ae0\u4e2d\u90fd\u63d0\u5230\u4e86\u76ee\u524d\u7f8e\u56fd\u7f51\u7edc\u96f6\u552e\u5360\u6574\u4f53\u96f6\u552e\u7684\u6bd4\u91cd\u4ec5\u4e3a5%\uff0c\u5269\u4e0b\u768495%\u4f9d\u7136\u662f\u4f20\u7edf\u96f6\u552e\u3002Andreessen\u575a\u5b9a\u5730\u8ba4\u4e3a\u7535\u5b50\u5546\u52a1\u5c06\u5f7b\u5e95\u53d6\u4ee3\u4f20\u7edf\u96f6\u552e\uff0c\u4f46\u4ed6\u5e76\u6ca1\u6709\u89e3\u91ca\u4e3a\u4ec0\u4e48\u6709\u4e9b\u884c\u4e1a\u6c38\u8fdc\u4e0d\u53ef\u80fd\u5b8c\u5168\u7ebf\u4e0a\u5316\u3002<\/p>\n

        \u65e0\u7591\uff0c\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u62e5\u62b1\u7f51\u7edc\u8d2d\u7269\uff0c\u5f88\u591a\u4f20\u7edf\u884c\u4e1a\u5728\u4e92\u8054\u7f51\u7684\u51b2\u51fb\u4e0b\u65e5\u5b50\u8fc7\u5f97\u5e76\u4e0d\u597d\uff0c\u4f46\u4e5f\u6709\u4e00\u4e9b\u884c\u4e1a\u53d7\u5f71\u54cd\u8f83\u5c0f\u3002Mike Ghaffary\u5efa\u7acb\u4e86\u4e00\u4e2a\u7b80\u5355\u7684\u516c\u5f0f\u6a21\u578b\uff0c\u7ed3\u679c\u663e\u793a\u7ebf\u4e0b\u672c\u5730\u5546\u52a1\u5c06\u5728\u5f88\u957f\u65f6\u671f\u5185\u6bd4\u7535\u5b50\u5546\u52a1\u8981\u5927\u3002\u8fd9\u4e2a\u8ba1\u7b97\u6a21\u578b\u9884\u8ba1\u4e9a\u9a6c\u900a\u5728\u56fe\u4e66\u9886\u57df\u3001iTunes\u5728\u97f3\u4e50\u884c\u4e1a\u5c06\u505a\u5f97\u975e\u5e38\u597d;\u4f46\u5728\u89c4\u6a21\u9ad8\u8fbe3000\u4ebf\u7f8e\u5143\u7684\u670d\u88c5\u884c\u4e1a\uff0c\u4f20\u7edf\u96f6\u552e\u5728\u53ef\u9884\u89c1\u7684\u5c06\u6765\u4f9d\u7136\u4f1a\u5360\u636e\u5927\u591a\u6570\u4efd\u989d\uff0c\u5176\u5b83\u5f88\u591a\u670d\u52a1\u9a71\u52a8\u578b\u7684\u672c\u5730\u5546\u52a1\u4e5f\u4f1a\u548c\u670d\u88c5\u4e00\u6837\u3002<\/p>\n

        \u4e00\u4e2a\u7406\u89e3\u672c\u5730\u5546\u52a1\u5c06\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u88ab\u4e92\u8054\u7f51\u4fb5\u8680\u7684\u6307\u6807\u662f\u201c\u672c\u5730\u7cfb\u6570\u201d(local coefficient)\u3002\u672c\u5730\u7cfb\u6570(\u7528\u5b57\u6bcd\u201cL\u201d\u8868\u793a)\u5b9a\u4e49\u6bcf\u4e00\u79cd\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u672c\u5730\u5316\u7a0b\u5ea6\uff0c\u75280\u52301\u6765\u8861\u91cf;\u6bcf\u79cd\u4ea7\u54c1\u6216\u670d\u52a1\u90fd\u53ef\u4ee5\u75280\u52301\u4e4b\u95f4\u7684\u6570\u5b57\u6765\u4ee3\u8868\u5b83\u4eec\u7684\u672c\u5730\u7cfb\u6570\uff0c\u7cfb\u6570\u8d8a\u9ad8\u8bf4\u660e\u8be5\u884c\u4e1a\u6216\u670d\u52a1\u7684\u672c\u5730\u5316\u7a0b\u5ea6\u8d8a\u9ad8\uff0c\u6bd4\u5982\u4e66\u7c4d\u662f0.2\uff0c\u9910\u996e\u662f0.9\uff0c\u670d\u88c5\u662f0.6\u3002\u8fd9\u4e2a\u7cfb\u6570\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u76f4\u89c9\u5224\u65ad\uff0c\u4e3a\u4f7f\u8bc4\u5224\u66f4\u4e3a\u76f4\u89c2\u51c6\u786e\uff0cMike Ghaffary\u628a\u672c\u5730\u7cfb\u6570\u5206\u89e3\u4e3a\u4e09\u4e2a\u90e8\u5206\u3002<\/p>\n

        E=experiencing(\u8d2d\u4e70\u540e\u4f53\u9a8c)\uff0c\u8d2d\u4e70\u540e\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u4eb2\u8eab\u4f53\u9a8c\u7684\u770b\u91cd\u7a0b\u5ea6;<\/p>\n

        T=trying(\u8d2d\u4e70\u524d\u5c1d\u8bd5)\uff0c\u8d2d\u4e70\u524d\u9700\u8981\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u8fdb\u884c\u8bd5\u7a7f\u3001\u89e6\u6478\u3001\u89c2\u5bdf\u7684\u770b\u91cd\u7a0b\u5ea6;<\/p>\n

        S=substitutes(\u53ef\u66ff\u4ee3\u7a0b\u5ea6)\uff0c\u7ebf\u4e0a\u662f\u5426\u5b58\u5728\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u53ef\u4fe1\u8d56\u63d0\u4f9b\u8005\u3002<\/p>\n

        \u672c\u5730\u7cfb\u6570(L)=(e t-s 5)\/ 5 (e\u3001t\u3001s\u4e09\u4e2a\u53d8\u91cf\u7684\u8303\u56f4\u4e3a1\u52305)<\/p>\n

        \u6309\u7167\u8fd9\u4e2a\u516c\u5f0f\u6a21\u578b\uff0cMike Ghaffary\u628a\u5404\u884c\u4e1a\u6216\u670d\u52a1\u7684\u672c\u5730\u7cfb\u6570\u505a\u4e86\u8861\u91cf\u3002\u5404\u53d8\u91cf\u7684\u9009\u62e9\u4e0d\u7edd\u5bf9\u51c6\u786e\uff0cMike Ghaffary\u5c3d\u91cf\u4f7f\u5176\u5177\u6709\u4e00\u5b9a\u5ba2\u89c2\u6027\u3002\u4ee5\u56fe\u4e66\u4e3a\u4f8b\uff0c\u5176\u4e3a\u9ad8\u6807\u51c6\u5316\u7684\u4ea7\u54c1\uff0c\u5c3d\u7ba1\u4f9d\u7136\u6709\u90e8\u5206\u6d88\u8d39\u8005\u5bf9\u4eb2\u624b\u7ffb\u9605\u4e66\u7c4d\u60c5\u6709\u72ec\u949f\uff0c\u4f46\u4e66\u7c4d\u672c\u8eab\u53ef\u4f53\u9a8c(e)\u7684\u6307\u6570\u4e0d\u9ad8\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u901a\u8fc7Kindle\u8bfb\u4e66\u5c31\u80fd\u591f\u4f50\u8bc1\uff0cMike Ghaffary\u5728\u8fd9\u4e2a\u6307\u6807\u4e0a\u7ed9\u4e86\u56fe\u4e662\u5206(5\u5206\u5236);\u5bf9\u4e8e\u8d2d\u4e70\u56fe\u4e66\uff0c\u6d88\u8d39\u8005\u4e5f\u6ca1\u5fc5\u8981\u975e\u5f97\u4e8b\u5148\u53bb\u5c1d\u8bd5\u3001\u53bb\u68c0\u9a8c\u4e66\u7c4d\u5305\u88c5\u7b49\uff0cMike Ghaffary\u5728\u5c1d\u8bd5(t)\u8fd9\u4e2a\u6307\u6807\u4e0a\u7167\u6837\u7ed9\u8f83\u4f4e\u76842\u5206\uff0c\u5f88\u591a\u7ebf\u4e0b\u4e66\u5e97\u5012\u95ed\u80fd\u8bc1\u660e\u8fd9\u4e2a\u8bc4\u5206\u7684\u5408\u7406\u6027\u3002\u6700\u540e\uff0c\u5bf9\u4e8e\u7ebf\u4e0b\u4e66\u5e97\uff0c\u7ebf\u4e0a\u7684\u7f51\u7ad9\u5982\u4e9a\u9a6c\u900a\u7b49\u90fd\u662f\u7edd\u597d\u7684\u66ff\u4ee3\u8005\uff0c\u5728\u53ef\u66ff\u4ee3\u6027(s)\u8fd9\u4e2a\u6307\u6807\u4e0aMike Ghaffary\u7ed9\u51fa\u4e865\u5206\u3002<\/p>\n

        \u7efc\u5408\u8d77\u6765\uff0c\u56fe\u4e66\u884c\u4e1a\u7684\u672c\u5730\u7cfb\u6570\u4e3a0.27\uff0c\u57280\u52301\u4e4b\u95f4\u7684\u8303\u56f4\u5185\u5c5e\u4e8e\u8f83\u4f4e\u7684\u6570\u5b57\u3002\u6574\u4f53\u8bf4\u6765\uff0c\u56fe\u4e66\u884c\u4e1a\u4f1a\u6bd4\u5176\u5b83\u884c\u4e1a\u66f4\u5feb\u5730\u88ab\u7ebf\u4e0a\u6240\u53d6\u4ee3\uff0c\u8fd9\u4e5f\u662f\u4e9a\u9a6c\u900a1995\u5e74\u5efa\u7acb\u65f6\u9009\u62e9\u56fe\u4e66\u4f5c\u4e3a\u7a81\u7834\u53e3\u7684\u539f\u56e0\u3002\u540c\u6837\u7684\u9053\u7406\uff0c\u97f3\u4e50\u884c\u4e1a\u4e5f\u8f83\u5bb9\u6613\u88ab\u7ebf\u4e0a\u6e17\u900f\uff0c\u5176\u672c\u5730\u7cfb\u6570\u8f83\u4f4e\u3002\u5176\u5b83\u884c\u4e1a\u548c\u670d\u52a1\u7684\u672c\u5730\u7cfb\u6570\u5982\u4e0b\uff1a<\/p>\n

        \u672c\u5730\u7cfb\u6570\u8d8a\u9ad8\u7684\u884c\u4e1a\u548c\u670d\u52a1\uff0c\u5176\u88ab\u7535\u5546\u53d6\u4ee3\u7684\u53ef\u80fd\u6027\u5c31\u8d8a\u5c0f\u3002\u5bf9\u4e8e\u9910\u996e\uff0c\u7f51\u7edc\u8d2d\u7269\u663e\u7136\u4e0d\u80fd\u89e3\u51b3\u95ee\u9898\uff0c\u7ebf\u4e0b\u7528\u9910\u7684\u73af\u8282\u4e0d\u53ef\u6216\u7f3a\uff0c\u6240\u4ee5\u5b83\u7684\u672c\u5730\u7cfb\u6570\u9ad8\u8fbe0.87;\u5176\u5b83\u5bb6\u653f\u7ef4\u4fee\u3001\u7f8e\u5bb9\u4f11\u95f2\u7b49\u884c\u4e1a\uff0c\u672c\u5730\u6d88\u8d39\u4e5f\u662f\u7edd\u5bf9\u7684\u5927\u5934\uff0c\u672c\u5730\u5546\u52a1\u5728\u53ef\u9884\u89c1\u7684\u672a\u6765\u5c06\u5360\u4f4f\u4e3b\u4f53\uff0c\u50cfYelp\u8fd9\u6837\u7684\u672c\u5730O2O\u7f51\u7ad9\u6bd4\u666e\u904d\u610f\u4e49\u4e0a\u7684\u7535\u5546\u7f51\u7ad9\u66f4\u80fd\u5f15\u5bfc\u6d88\u8d39\u3002\u4e0a\u56fe\u7684\u8ba1\u7b97\uff0c\u5173\u4e8ee\u3001t\u3001s\u7684\u6307\u6807\u8bc4\u5206\u6216\u8bb8\u6709\u4e89\u8bae\uff0c\u4e0a\u56fe\u7684\u7ed3\u679c\u4e5f\u5e76\u4e0d\u80fd\u76f4\u89c2\u8868\u660e\u672c\u5730\u5546\u52a1\u7684\u89c4\u6a21\u3002\u4e0b\u56feMike Ghaffary\u66f4\u76f4\u89c2\u5730\u8868\u73b0\u5404\u884c\u4e1a\u7535\u5546\u53ca\u672c\u5730\u5546\u52a1\u7684\u5e02\u573a\u89c4\u6a21\uff1a<\/p>\n

        \u4e0a\u56fe\u7684\u7ed3\u679c\u53ef\u80fd\u4f1a\u4f7f\u552f\u4e92\u8054\u7f51\u8bba\u8005\u5403\u60ca\uff0c\u5c3d\u7ba1\u6211\u4eec\u8d8a\u6765\u8d8a\u591a\u5730\u4f7f\u7528\u4e92\u8054\u7f51\uff0c\u800c\u4e14\u667a\u80fd\u624b\u673a\u7684\u666e\u53ca\u4f7f\u7f51\u4e0a\u8d2d\u7269\u53d8\u5f97\u66f4\u52a0\u4fbf\u6377\uff0c\u4f46\u6211\u4eec\u65e5\u5e38\u63a5\u89e6\u5230\u7684\u5403\u559d\u73a9\u4e50\u7b49\u884c\u4e1a\uff0c\u672c\u5730\u7ebf\u4e0b\u6d88\u8d39\u4f9d\u7136\u662f\u4e3b\u4f53\uff0c\u666e\u904d\u610f\u4e49\u4e0a\u7535\u5546\u4e0d\u662f\u89e3\u51b3\u672c\u5730\u6d88\u8d39\u7684\u6700\u4f73\u6a21\u5f0f\u3002\u5bf9\u4e8e\u672c\u5730\u7cfb\u6570\u9ad8\u7684\u884c\u4e1a\u548c\u670d\u52a1\uff0c\u4e92\u8054\u7f51\u516c\u53f8\u7684\u673a\u4f1a\u5728\u4e8e\u53bb\u5f71\u54cd\u6d88\u8d39\u51b3\u7b56\u7684\u5f62\u6210\u3002Forrester Research\u57282010\u5e74\u9884\u8ba1\u5f53\u5e74\u7f8e\u56fd\u53d7\u4e92\u8054\u7f51\u5f71\u54cd\u7684\u5546\u52a1(Online-influenced commerce)\u89c4\u6a21\u9ad8\u8fbe1\u4e07\u4ebf\u7f8e\u5143\u3002<\/p>\n

        \u5bf9\u4e8e\u4e92\u8054\u7f51\u5982\u4f55\u5f71\u54cd\u672c\u5730\u7cfb\u6570\u9ad8\u7684\u672c\u5730\u5546\u52a1\uff0c\u540c\u6837\u4ee5\u9910\u996e\u4e3a\u4f8b\uff0c\u5f88\u591a\u6d88\u8d39\u8005\u53bb\u9910\u9986\u7528\u9910\u4e4b\u524d\u90fd\u4f1a\u53bb\u7f51\u7edc\u4e0a\u627e\u5bfb\u9910\u9986\u7684\u8bc4\u5206\u3001\u8bc4\u4ef7\u548c\u83dc\u5355\u4fe1\u606f;\u5230\u4e86\u7279\u5b9a\u9910\u9986\u540e\uff0c\u6d88\u8d39\u8005\u5f88\u53ef\u80fd\u4f1a\u6839\u636e\u7f51\u4e0a\u7684\u83dc\u54c1\u8bc4\u5206\u6765\u70b9\u83dc;\u7528\u9910\u540e\uff0c\u6d88\u8d39\u8005\u4f1a\u5199\u8bc4\u8bba\u548c\u5bf9\u9910\u9986\u8fdb\u884c\u8bc4\u5206\u3002\u8fd9\u4e00\u5957\u6d41\u7a0b\u4e0b\u6765\uff0c\u6d88\u8d39\u8005\u9996\u5148\u53d7\u5230\u7f51\u7edc\u5f71\u54cd\u800c\u505a\u51fa\u6d88\u8d39\u51b3\u7b56\uff0c\u540e\u6765\u81ea\u5df1\u53c8\u901a\u8fc7\u7f51\u7edc\u8d21\u732e\u51fa\u81ea\u5df1\u7684\u8bc4\u4ef7\u548c\u8bc4\u5206\uff0c\u672c\u8eab\u6210\u4e3a\u4e00\u79cd\u7f51\u7edc\u5f71\u54cd\u529b\u3002<\/p>\n

        \u7f8e\u56fd\u5f88\u5c11\u63d0O2O\u7684\u6982\u5ff5\uff0c\u672c\u5730\u5546\u52a1\u66f4\u591a\u5730\u88ab\u63d0\u53ca\uff0c\u4e24\u8005\u7684\u542b\u4e49\u975e\u5e38\u63a5\u8fd1\u3002\u5bf9\u4e8eO2O\u662f\u4e0b\u4e00\u4e2a\u4e07\u4ebf\u89c4\u6a21\u5e02\u573a\u7684\u8bf4\u6cd5\uff0c\u5176\u9996\u8981\u8bba\u8bc1\u662f\u672c\u5730\u5546\u52a1\u5e02\u573a\u89c4\u6a21\u5de8\u5927\uff0c\u65e0\u8bba\u662f\u7f8e\u56fd\u8fd8\u662f\u4e2d\u56fd\uff0c\u672c\u5730\u7ebf\u4e0b\u5546\u52a1\u6709\u8db3\u591f\u7684\u5e02\u573a\u7a7a\u95f4\u4f9bO2O\u62d3\u5c55\u3002\u548c\u666e\u904d\u610f\u4e49\u4e0a\u7684\u7535\u5b50\u5546\u52a1\u4e0d\u540c\uff0cO2O\u91c7\u53d6\u7684\u662f\u201c\u80fd\u591f\u5f71\u54cd\u5230\u7684\u7ebf\u4e0b\u672c\u5730\u5546\u52a1\u89c4\u6a21\u201d\u6765\u8861\u91cf\u5176\u5e02\u573a\u524d\u666f\uff0c\u5efa\u7acb\u4e00\u5957\u53ef\u8ddf\u8e2a\u8861\u91cf\u7684\u6d41\u7a0b\u4e5f\u5c31\u662f\u5f62\u6210\u8ddf\u8e2a\u95ed\u73af(\u6216\u652f\u4ed8\u95ed\u73af)\u81f3\u5173\u91cd\u8981\u3002\u672c\u5730\u5546\u52a1\u5e02\u573a\u5e7f\u9614\uff0c\u4f46\u4e92\u8054\u7f51\u8981\u4ea7\u751f\u5f71\u54cd\u7684\u96be\u5ea6\u4e0d\u5c0f\uff0c\u9664\u4e86\u548c\u4e92\u8054\u7f51\u6280\u672f\u672c\u8eab\u7684\u53d1\u5c55\u7a0b\u5ea6\u6709\u5173\u5916\uff0c\u7ebf\u4e0b\u5546\u6237\u7684\u4e92\u8054\u7f51\u610f\u8bc6\u548c\u5e94\u7528\u6c34\u5e73\u975e\u5e38\u5173\u952e\u3002<\/p>\n

        Mike Ghaffary\u5bf9\u81ea\u5df1\u6240\u5728\u7684\u516c\u53f8Yelp\u5341\u5206\u4e50\u89c2\uff0c\u5728\u5f88\u591a\u672c\u5730\u5546\u52a1\u9886\u57dfYelp\u90fd\u6709\u5de8\u5927\u7684\u673a\u4f1a;\u8fd1\u671fYelp\u80a1\u4ef7\u5e02\u503c\u731b\u6da8\uff0c\u76ee\u524d\u5e02\u503c\u5df2\u7ecf\u8d85\u8fc730\u4ebf\u7f8e\u5143;\u5bf9\u4e8e\u4e2d\u56fd\u7684O2O\u4f01\u4e1a\u6765\u8bf4\uff0c\u4e07\u4ebf\u89c4\u6a21\u7684\u5e02\u573a\u662f\u4ea7\u751f\u4e0b\u4e00\u4e2a\u6dd8\u5b9d\u7684\u9886\u57df\uff0c\u4f46\u76ee\u524d\u8be5\u5e02\u573a\u4f9d\u7136\u5904\u4e8e\u65e9\u671f\u7684\u53d1\u5c55\u9636\u6bb5\uff0c\u65e0\u8bba\u662f\u5de8\u5934\u8fd8\u662f\u521b\u4e1a\u4f01\u4e1a\u90fd\u9700\u8981\u8db3\u591f\u7684\u8010\u5fc3\u63a8\u52a8\u5e02\u573a\u7684\u6210\u719f\u3002\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        O2O\u9886\u57df\u5e02\u573a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/posts\/1739"}],"collection":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1739"}],"version-history":[{"count":0,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/posts\/1739\/revisions"}],"wp:attachment":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}