{"id":1675,"date":"2013-12-19T15:07:54","date_gmt":"2013-12-19T07:07:54","guid":{"rendered":"http:\/\/2013.topdigitalworld.com\/?p=1675"},"modified":"2013-12-23T12:38:08","modified_gmt":"2013-12-23T04:38:08","slug":"%e6%af%8f%e5%91%a8%e8%90%a5%e9%94%80%e4%ba%ba%e4%ba%8b%ef%bc%9a%e5%8d%9a%e8%be%be%e5%a4%a7%e6%a1%a5%e5%ae%a3%e5%b8%83%e5%91%a8%e4%bd%a9%e8%8e%b2%e5%8d%b8%e4%bb%bb","status":"publish","type":"post","link":"https:\/\/2013.topdigitalworld.com\/?p=1675","title":{"rendered":"\u6bcf\u5468\u8425\u9500\u4eba\u4e8b\uff1a\u535a\u8fbe\u5927\u6865\u5ba3\u5e03\u5468\u4f69\u83b2\u5378\u4efb"},"content":{"rendered":"
\n

\u3010\u535a\u8fbe\u5927\u6865\u5ba3\u5e03\u5927\u4e2d\u534e\u533a\u9996\u8111\u5468\u4f69\u83b2\u5378\u4efb\u3011<\/font><\/b><\/h4>\n<\/p>\n

\"\"\n<\/p>\n

        \u636e\u6089\uff0c\u535a\u8fbe\u5927\u6865(DraftFCB)\u4eca\u65e5\u6b63\u5f0f\u5ba3\u5e03\u5468\u4f69\u83b2(Pully Chau)\u5c06\u5378\u4efb\u5927\u4e2d\u534e\u533a\u4e3b\u5e2d\u517c\u9996\u5e2d\u6267\u884c\u5b98\u3002\u65b0\u4efbCEO \u6700\u5feb\u9700\u5230\u660e\u5e741\u6708\u5e95\u624d\u80fd\u5230\u4efb\u3002<\/p>\n

        \u8fc7\u6e21\u671f\u95f4\uff0c\u5c06\u7ee7\u7eed\u7531\u73b0\u5728\u7684\u5317\u4eac\u548c\u4e0a\u6d77\u7ba1\u7406\u56e2\u961f\u6253\u7406\u65e5\u5e38\u8fd0\u8425\u4e8b\u52a1\u3002\u6d88\u606f\u662f\u7531\u535a\u8fbe\u5927\u6865\u5168\u7403COO\u548c\u5168\u7403\u4eba\u4e8b\u603b\u76d1\u5728\u516c\u53f8\u5185\u90e8\u5927\u4f1a\u4e0a\u5ba3\u5e03\u3002<\/p>\n

        \u5468\u4f69\u83b2\u4e8e2010\u5e747\u6708\u6b63\u5f0f\u52a0\u76df\u535a\u8fbe\u5927\u6865\u62c5\u4efb\u5927\u4e2d\u534e\u533a\u638c\u95e8\u4eba\uff0c\u6b64\u524d\u5979\u5728\u76db\u4e16\u957f\u57ce\u62c5\u4efb\u5357\u4e2d\u56fd\u533a\u9996\u5e2d\u6267\u884c\u5b98\u3002\u5728\u5979\u5c06\u8fd130\u5e74\u7684\u804c\u4e1a\u751f\u6daf\u4e2d\uff0c\u8fd8\u66fe\u5386\u4efb\u5965\u7f8e\u3001Bozell\u3001 BBDO\u548c D\u2019Arcy\u7b49\u516c\u53f8\u3002<\/p>\n

        \u8fd9\u662f\u7ee7\u4e0a\u5468\u5173\u95ed\u9999\u6e2f\u529e\u516c\u5ba4\u4e4b\u540e\uff0c\u535a\u8fbe\u5927\u6865\u5927\u4e2d\u534e\u533a\u7684\u7b2c\u4e8c\u6761\u7206\u70b8\u6027\u65b0\u95fb\u3002<\/p>\n

\u3010\u51ef\u7edc\u5317\u4eac\u4efb\u547d\u5434\u82f1\u7fa4\u4e3a\u4f20\u64ad\u7b56\u5212\u603b\u76d1\u3011<\/font><\/b><\/h4>\n<\/p>\n

\"\"\n<\/p>\n

        \u51ef\u7edc\u5a92\u4f53(Carat)\u4eca\u65e5\u5ba3\u5e03\u4efb\u547d\u5434\u82f1\u7fa4(Reno Wu)\u4e3a\u4f20\u64ad\u7b56\u5212\u603b\u76d1\uff0c\u76f4\u63a5\u5411\u7b56\u7565\u4e0e\u521b\u65b0\u603b\u76d1Clay Schouest\u6c47\u62a5\u3002\u5728\u4efb\u5185\u5434\u82f1\u7fa4\u5c06\u548c\u7b56\u7565\u4e0e\u521b\u65b0\u56e2\u961f\u4e00\u8d77\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e00\u6d41\u7684\u4f20\u64ad\u7b56\u5212\u670d\u52a1\u53ca\u5a92\u4f53\u521b\u65b0\u3002<\/p>\n

        \u5434\u82f1\u7fa4\u5728\u5e02\u573a\u8425\u9500\u3001\u6218\u7565\u7b56\u5212\u53ca\u4e1a\u52a1\u5f00\u53d1\u4e0a\u62e5\u6709\u5341\u5e74\u7684\u8d44\u5386\u3002\u4ed6\u4ece\u4f73\u80fd\u5f00\u59cb\u5176\u804c\u4e1a\u751f\u6daf\uff0c\u66fe\u5728\u7d22\u5c3c\u6548\u529b\u4e24\u5e74\uff0c\u968f\u540e\u52a0\u5165\u8bfa\u57fa\u4e9a\u3002\u52a0\u5165\u51ef\u7edc\u524d\uff0c\u4ed6\u5728\u8bfa\u57fa\u4e9a\u4efb\u804c\u9ad8\u7ea7\u5e02\u573a\u6d3b\u52a8\u7ecf\u7406\u3002<\/p>\n

        Clay Schouest\u79f0\uff1a\u201c\u5434\u82f1\u7fa4\u662f\u4e00\u4f4d\u503c\u5f97\u5c0a\u656c\u7684\u4e13\u4e1a\u4eba\u58eb\uff0c\u5177\u6709\u6218\u7565\u7b56\u5212\u80fd\u529b\u3002\u4ee5\u4ed6\u7684\u884c\u4e1a\u8d44\u5386\uff0c\u6211\u76f8\u4fe1\u4ed6\u5c06\u80dc\u4efb\u8fd9\u4e00\u65b0\u804c\u4f4d\u5e76\u4e14\u8868\u73b0\u51fa\u8272\u3002\u201d<\/p>\n

        \u201c\u80fd\u6210\u4e3a\u51ef\u7edc\u7684\u4e00\u5458\u6211\u611f\u5230\u975e\u5e38\u8363\u5e78\u3002\u51ef\u7edc\u662f\u4e00\u5bb6\u975e\u5e38\u4ee4\u4eba\u5c0a\u656c\u7684\u5a92\u4ecb\u4ee3\u7406\u5546\uff0c\u62e5\u6709\u826f\u597d\u7684\u4f01\u4e1a\u6587\u5316\u3002\u6211\u671f\u5f85\u4e0e\u56e2\u961f\u540c\u4e8b\u4eec\u4e00\u8d77\u643a\u624b\u5c06\u4e1a\u52a1\u63a8\u5411\u65b0\u7684\u9ad8\u5ea6\u3002\u201d\u5434\u82f1\u7fa4\u8868\u793a\u3002<\/p>\n

\u3010Susan Field\u8f9e\u53bb\u51ef\u7ef4\u516c\u5173\u4e9a\u592a\u533a\u9996\u5e2d\u6267\u884c\u5b98\u3011<\/font><\/b><\/h4>\n<\/p>\n

\"\"\n<\/p>\n

        \u51ef\u7ef4\u516c\u5173(Cohn & Wolfe)\u4e9a\u592a\u533a\u9996\u5e2d\u6267\u884c\u5b98Susan Field\u65e5\u524d\u5ba3\u5e03\u5c06\u4ece\u516c\u53f8\u8f9e\u4efb\u3002<\/p>\n

        impactasia\u521b\u59cb\u4ebaField(\u56fe)\u4e8e\u4e0a\u5468\u516c\u53f8\u4e3e\u529e\u7684\u5723\u8bde\u6d3e\u5bf9\u4e0a\u5ba3\u5e03\u4e86\u81ea\u5df1\u79bb\u5f00\u516c\u53f8\u7684\u51b3\u5b9a\u3002\u51ef\u7ef4\u516c\u5173\u4e5f\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u4eba\u4e8b\u53d8\u52a8\uff0c\u8868\u793aField\u662f\u4e3a\u4e86\u201c\u8ffd\u6c42\u5176\u4ed6\u5546\u4e1a\u5174\u8da3\u548c\u966a\u4f34\u5bb6\u4eba\u800c\u9009\u62e9\u4e86\u8f9e\u804c\u201d\u3002<\/p>\n

        \u51ef\u7ef4\u516c\u5173\u8868\u793a\u516c\u53f8\u4e0d\u4f1a\u586b\u8865\u8be5\u804c\u4f4d\u7a7a\u7f3a\u3002\u201c\u51ef\u7ef4\u516c\u5173\u7684\u8fd0\u8425\u7531\u9999\u6e2f\u533a\u8463\u4e8b\u603b\u7ecf\u7406\u517c\u9996\u5e2d\u54c1\u724c\u5b98Marina Leung\u548c\u4e2d\u56fd\u533a\u8463\u4e8b\u603b\u7ecf\u7406\u6c88\u6633\u4e3d(Lydia Shen)\u8d1f\u8d23\uff0c\u201d\u516c\u53f8\u9996\u5e2d\u8425\u9500\u5b98Jill Tannenbaum\u5728\u58f0\u660e\u4e2d\u8868\u793a\u3002\u201c\u4e24\u4eba\u5747\u5411\u9a7b\u4efb\u7ebd\u7ea6\u603b\u90e8\u7684\u5168\u7403\u9996\u5e2d\u6267\u884c\u5b98Donna Imperato\u76f4\u63a5\u6c47\u62a5\u5de5\u4f5c\u3002\u201d<\/p>\n

        1990\u5e74\uff0cField\u521b\u7acb\u4e86impactasia\u30022011\u5e7411\u6708\uff0cimpactasia\u88ab\u51ef\u7ef4\u516c\u5173\u6536\u8d2d\u3002\u540e\u6765\uff0cimpactasia\u96c6\u56e2\u8463\u4e8b\u603b\u7ecf\u7406Sarah Woodhouse\u8f9e\u804c\u5e76\u4e8e2012\u5e749\u6708\u8fd4\u56de\u82f1\u56fd\u3002<\/p>\n

\u3010Luca Lindner\u5347\u4efb\u9ea6\u80af\u96c6\u56e2\u5168\u7403\u603b\u88c1\u3011<\/font><\/b><\/h4>\n<\/p>\n

\"\"\n<\/p>\n

        \u9ea6\u80af\u4e16\u754c\u96c6\u56e2(McCann Worldgroup)\u73b0\u4efb\u7f8e\u6d32\/\u4e2d\u4e1c\/\u975e\u6d32\u533a\u603b\u88c1Luca Lindner\uff0c\u76ee\u524d\u5df2\u7ecf\u88ab\u516c\u53f8\u63d0\u62d4\u4e3a\u65b0\u8bbe\u7acb\u7684\u5168\u7403\u603b\u88c1\u4e00\u804c\u3002<\/p>\n

        \u4f5c\u4e3a\u5168\u7403\u603b\u88c1\uff0c\u4ed6\u5c06\u8d1f\u8d23\u9a71\u7b56\u9ea6\u80af\u6574\u4e2a\u96c6\u56e2\u7684\u5168\u7403\u4e1a\u52a1\u589e\u957f\uff1a\u9ea6\u80af\u5e7f\u544a\u3001\u4f18\u76df(\u5a92\u4ecb)\u3001MRM(\u4e92\u52a8)\u53ca\u5176\u4ed6\u4e94\u5bb6\u5b50\u516c\u53f8\u3002<\/p>\n

        \u4ed6\u5c06\u5411\u96c6\u56e2\u5168\u7403CEOHarris Diamond\u8ff0\u804c\u3002<\/p>\n

        Lindner\u4e8e2004\u5e74\u521d\u6b21\u52a0\u5165\u9ea6\u80af\uff0c\u62c5\u4efb\u58a8\u897f\u54e5\u9996\u5e2d\u6267\u884c\u5b98\u53ca\u62c9\u7f8e\/\u52a0\u52d2\u6bd4\u6d77\u533a\u533a\u57df\u526f\u603b\u76d1\u3002<\/p>\n

        Lindner\u4eceTBWA\u5df4\u9ece\u5f00\u59cb\u81ea\u5df1\u7684\u5e7f\u544a\u751f\u6daf\uff0c\u800c\u540e\u51fa\u4efbTBWA\u7f57\u9a6c\u8463\u4e8b\u603b\u7ecf\u7406\uff0c\u4ee5\u53ca\u610f\u5927\u5229TBWA\u5ba2\u6237\u670d\u52a1\u603b\u76d1\uff1b\u5728\u8f6c\u6218\u9ea6\u80af\u4e4b\u524d\uff0c\u4ed6\u5df2\u7ecf\u662f\u674e\u5965\u8d1d\u7eb3EMEA\u533a\u526f\u8463\u4e8b\u957f\u3002<\/p>\n

\u3010\u9ec4\u65ed\u660e\u52a0\u76df\u8fc5\u96f7\u770b\u770b\uff0c\u51fa\u4efb\u9996\u5e2d\u8425\u9500\u5b98\u3011<\/font><\/b><\/h4>\n<\/p>\n

\"\"\n<\/p>\n

        \u4e07\u8c61\u4f20\u5a92\u524d\u5e38\u52a1\u526f\u603b\u88c1\u9ec4\u65ed\u660e(Simon Huang)\u5df2\u4e8e\u672c\u6708\u52a0\u5165\u8fc5\u96f7\u770b\u770b\u62c5\u4efb\u9996\u5e2d\u8425\u9500\u5b98(CMO)\u4e4b\u804c\u3002\u4ed6\u5c06\u8d1f\u8d23\u8fc5\u96f7\u770b\u770b\u7684\u9500\u552e\u548c\u5e02\u573a\u63a8\u5e7f\u53cc\u91cd\u4e8b\u5b9c\u3002<\/p>\n

        \u5728\u4e07\u8c61\u4f20\u5a92\u4e4b\u524d\uff0c\u4ed6\u5728\u4f18\u9177\u7f51\u62c5\u4efb\u9500\u552e\u526f\u603b\u88c1\uff0c\u66f4\u65e9\u524d\u5728\u7fa4\u9091\u5317\u4eac\u62c5\u4efb\u526f\u603b\u7ecf\u7406\u3002<\/p>\n

\u3010Sylvia Lee\u52a0\u5165\u6052\u9686\u5730\u4ea7\u7edf\u5e05\u5168\u65b0\u8425\u9500\u56e2\u961f\u3011<\/font><\/b><\/h4>\n<\/p>\n

\"\"\n<\/p>\n

        \u5609\u534e\u96c6\u56e2(K. Wah Group)\u5e02\u573a\u8425\u9500\u603b\u7ecf\u7406Sylvia Lee\u5c06\u52a0\u5165\u9999\u6e2f\u4e0a\u5e02\u516c\u53f8\u6052\u9686\u5730\u4ea7(Hang Lung Properties)\uff0c\u51fa\u4efb\u9ad8\u7ea7\u8425\u9500\u804c\u4f4d\u3002<\/p>\n

        Lee(\u56fe)\u5c06\u4e8e1\u67082\u65e5\u5c65\u65b0\uff0c\u9a7b\u4efb\u9999\u6e2f\u3002\u4e0a\u4efb\u540e\uff0c\u5979\u5c06\u5e2e\u516c\u53f8\u5efa\u7acb\u4e00\u652f\u6838\u5fc3\u8425\u9500\u56e2\u961f\uff0c\u8d1f\u8d23\u5927\u9646\u548c\u9999\u6e2f\u7684\u5e02\u573a\u4e1a\u52a1\u3002<\/p>\n

        \u6052\u9686\u5730\u4ea7\u5728\u5185\u5730\u6301\u6709\u4f17\u591a\u7269\u4e1a\uff0c\u7279\u522b\u662f\u8d2d\u7269\u5546\u573a\u7b49\u5546\u4e1a\u7efc\u5408\u9879\u76ee\uff0c\u8db3\u8ff9\u904d\u53ca\u4e0a\u6d77\u3001\u6c88\u9633\u3001\u6b66\u6c49\u3001\u5929\u6d25\u3001\u65e0\u9521\u3001\u6d4e\u5357\u4e0e\u5927\u8fde\u3002\u6052\u9686\u5730\u4ea7\u5728\u9999\u6e2f\u7684\u7269\u4e1a\u7ec4\u5408\u5341\u5206\u591a\u5143\u5316\uff0c\u5176\u4e2d\u5305\u62ec\u5c71\u9876\u5e7f\u573a(Peak Galleria)\u3001\u540d\u5e97\u574a(Fashion Walk)\u3001\u5eb7\u6021\u5e7f\u573a(Kornhill Plaza)\u7b49\u3002<\/p>\n

        Lee\u5c06\u5411\u6052\u9686\u5730\u4ea7\u79df\u552e\u4e1a\u52a1\u603b\u76d1Norman Ka Ngok Chan\u8ff0\u804c\u3002Lee\u65e9\u5e74\u5728\u4ee3\u7406\u5546\u516c\u53f8\u5de5\u4f5c\u65f6\uff0cChan\u66fe\u662f\u5979\u7684\u4e00\u4f4d\u5ba2\u6237\u3002<\/p>\n

        \u5bf9Lee\u6765\u8bf4\uff0c\u8fd9\u5df2\u7ecf\u4e0d\u662f\u5979\u7b2c\u4e00\u6b21\u8d1f\u8d23\u7b79\u5efa\u65b0\u90e8\u95e8\u4e86\u3002\u52a0\u5165\u5609\u534e\u96c6\u56e2\u4e4b\u524d\uff0c\u5979\u66fe\u8fde\u7eed\u4e09\u5e74\u62c5\u4efb\u300a\u5357\u534e\u65e9\u62a5\u300b\u5e02\u573a\u8425\u9500\u670d\u52a1\u8d1f\u8d23\u4eba\u3002\u8be5\u90e8\u95e8\u6210\u7acb\u4e8e2009\u5e74\uff0c\u65e8\u5728\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7efc\u5408\u5168\u9762\u7684\u5e7f\u544a\u670d\u52a1\u3002<\/p>\n

        Lee\u8fd8\u62e5\u67094A\u5e7f\u544a\u516c\u53f8\u7684\u4ece\u4e1a\u7ecf\u9a8c\uff0c\u804c\u6daf\u4e4b\u521d\u5728\u4e0a\u601d\u5e7f\u544a\u548c\u9999\u6e2f\u674e\u5965\u8d1d\u7eb3\u62c5\u4efb\u8fc7\u8463\u4e8b\u603b\u7ecf\u7406\u3002\u4f5c\u4e3a\u4e00\u540d\u8d44\u6df1\u5e7f\u544a\u4eba\uff0c\u5979\u5e2e\u52a9\u63a8\u51fa\u8fc7\u672c\u6e2f\u591a\u4e2a\u9ad8\u7aef\u8d2d\u7269\u5546\u573a\uff0c\u5305\u62ecELEMENTS\u5706\u65b9\u548cIFC\u56fd\u9645\u91d1\u878d\u4e2d\u5fc3\u3002<\/p>\n

        \u76ee\u524d\uff0c\u5609\u534e\u96c6\u56e2\u6b63\u5728\u7269\u8272\u63a5\u66ff\u4eba\u9009\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u3010\u535a\u8fbe\u5927\u6865\u5ba3\u5e03\u5927\u4e2d\u534e\u533a\u9996\u8111\u5468\u4f69\u83b2\u5378\u4efb\u3011      &nbsp […]<\/p>\n","protected":false},"author":1,"featured_media":1682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/posts\/1675"}],"collection":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1675"}],"version-history":[{"count":0,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/posts\/1675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/media\/1682"}],"wp:attachment":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}