{"id":1523,"date":"2013-12-23T13:45:10","date_gmt":"2013-12-23T05:45:10","guid":{"rendered":"http:\/\/2013.topdigitalworld.com\/?p=1523"},"modified":"2013-12-24T14:52:59","modified_gmt":"2013-12-24T06:52:59","slug":"digitaslbi-%e4%b9%90%e5%bf%85%e6%89%ac%e8%91%a3%e4%ba%8b%e6%80%bb%e7%bb%8f%e7%90%86%e5%bc%a0%e5%b8%86%e5%85%88%e7%94%9f%e5%ba%94%e9%82%80%e5%8f%82%e5%8a%a0topdigital%e4%b8%ad%e5%9b%bd%e6%95%b0","status":"publish","type":"post","link":"https:\/\/2013.topdigitalworld.com\/?p=1523","title":{"rendered":"DigitasLBi \u4e50\u5fc5\u626c\u8463\u4e8b\u603b\u7ecf\u7406\u5f20\u5e06\u5148\u751f\u5e94\u9080\u53c2\u52a0TopDigital\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u5927\u4f1a"},"content":{"rendered":"
\n

        DigitasLBi \u4e50\u5fc5\u626c\u8463\u4e8b\u603b\u7ecf\u7406\u3001Netalk \u521b\u59cb\u4eba\u5f20\u5e06\u5148\u751f\u5c06\u5e94\u9080\u53c2\u52a09\u670826\u65e5\u5728\u4e0a\u6d77\u53ec\u5f00\u7684TopDigital\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u5927\u4f1a\u5e76\u53d1\u8868\u4e3b\u9898\u6f14\u8bb2\u3002<\/p>\n

        \u5f20\u5e06\u5148\u751f\u6b64\u6b21\u7684\u6f14\u8bb2\u4e3b\u9898\u4e3a\u201cSuccess in the Social Era: Content, Approach & Culture\u201d\u3002\u4f5c\u4e3a\u4e2d\u56fd\u6700\u5927\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u516c\u53f8\u7684\u521b\u59cb\u4eba\uff0c\u5f20\u5e06\u5148\u751f\u5c06\u4ece\u4e00\u4e2a\u6709\u8da3\u7684\u89c6\u89d2\u6765\u5256\u6790\u793e\u4f1a\u5316\u5a92\u4f53\u8425\u9500\u7684\u6784\u6210\u56e0\u7d20\u3002\u70b9\u51fb http:\/\/sign.topdigital2013.com\/<\/a> \u7acb\u5373\u62a2\u7968\uff01\u4eb2\u4e34\u73b0\u573a\u4e0e\u5609\u5bbe\u4e92\u52a8\uff0c\u66f4\u591a\u795e\u79d8\u597d\u793c\u7b49\u4f60\u6765\u62ff\uff01 <\/p>\n

<\/p>\n

\u5609\u5bbe\u4ecb\u7ecd<\/p>\n

<\/strong><\/p>\n

        \u5f20\u5e06\uff08Lamy Zhang\uff09\u5148\u751f DigitasLBi\u5927\u4e2d\u534e\u533a\u8463\u4e8b\u603b\u7ecf\u7406 Netalk\u521b\u59cb\u4eba<\/p>\n

        2007\u5e74\u521b\u529e\u7684Netalk\uff0c\u5728\u5386\u65f6\u6570\u5e74\u7ecf\u8425\u53d1\u5c55\u540e\u6210\u4e3a\u4e2d\u56fd\u6700\u5927\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u516c\u53f8\u4e4b\u4e00\u3002<\/p>\n

        2013\u5e74\uff0cNetalk\u88ab\u5168\u7403\u6700\u5927\u7684\u5e7f\u544a\u96c6\u56e2\u2014\u2014\u6cd5\u56fd\u9633\u72ee\u96c6\u56e2\u6536\u8d2d\uff0c\u5e76\u5165\u65d7\u4e0b\u5168\u65b0\u7684\u6570\u5b57\u8425\u9500\u516c\u53f8DigitasLBi\u3002<\/p>\n

        Mr Lamy Zhang is DigitasLBi Greater China’s managing director. Founded in 2007, Netalk became one of the biggest Chinese social media service providers through years of development.In2013,Netalk was acquired by Publicis Groupe, the world\u2019s largest advertising and public relations company,and merged to DigitasLBi, a newly-built digital marketing subsidiary.<\/p>\n

<\/p>\n

\u516c\u53f8\u7b80\u4ecb<\/p>\n

<\/strong><\/p>\n

        DigitasLBi\u4e50\u5fc5\u626c\u662f\u6cd5\u56fd\u6700\u5927\u7684\u5e7f\u544a\u4e0e\u4f20\u64ad\u96c6\u56e2\u9633\u72ee\u96c6\u56e2Publicis Group\u65d7\u4e0b\u6570\u5b57\u8425\u9500\u96c6\u56e2\uff0c\u7531\u5728\u5317\u7f8e\u5730\u533a\u5177\u6709\u4e3b\u5bfc\u4f18\u52bf\u7684Digitas\u548c\u5728\u6b27\u6d32\u8f83\u4e3a\u5f3a\u52bf\u7684LBi\u4e8c\u8005\u7ed3\u5408\u800c\u6210\u3002\u516c\u53f8\u5728\u5168\u740325\u4e2a\u56fd\u5bb6\u62e5\u67095700\u4f59\u540d\u5458\u5de5\uff0c\u4e3a\u5168\u7403\u6570\u5b57\u8425\u9500\u80fd\u529b\u6700\u5f3a\u3001\u6700\u5177\u7ade\u4e89\u529b\u7684\u4e13\u4e1a\u6570\u5b57\u8425\u9500\u96c6\u56e2\u3002<\/p>\n

        DigitasLBi\u4e0e\u4e2d\u56fd\u9886\u5148\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u516c\u53f8\u2014\u2014Net@lk\u5408\u5e76\u4e4b\u540e\u7ec4\u6210\u4e2d\u56fd\u6700\u5927\u7684\u6570\u5b57\u5a92\u4f53\u5e7f\u544a\u516c\u53f8\u4e4b\u4e00\uff0c\u4e13\u6ce8\u53d1\u5c55\u793e\u4ea4\u5a92\u4f53\u8fde\u63a5\u578b\u6d88\u8d39\u8005\u53c2\u4e0e\u6218\u7565\uff0c\u4ee5\u63a8\u52a8\u4e1a\u52a1\u6210\u6548\u3002\u4f5c\u4e3a\u4e13\u4e1a\u7684\u793e\u4f1a\u5316\u5a92\u4f53\u53ca\u5e7f\u544a\u8425\u9500\u670d\u52a1\u5546\uff0cDigitasLBi\u96c6\u7814\u7a76\u3001\u89c2\u5bdf\u3001\u6218\u7565\u89c4\u5212\u3001\u54c1\u724c\u521b\u5efa\u3001\u53c2\u4e0e\u548c\u5206\u6790\u4e8e\u4e00\u4f53\u3002\u901a\u8fc7\u5bf9\u7f51\u7edc\u5a92\u4f53\u4e0e\u58f0\u91cf\u7684\u52a1\u5b9e\u94bb\u7814\u548c\u7ecf\u9a8c\u79ef\u7d2f\uff0c\u4e0d\u65ad\u63a8\u9648\u51fa\u65b0\uff0c\u5efa\u7acb\u65b0\u7684\u4e92\u52a8\u6c9f\u901a\u7ba1\u7406\u7b56\u7565\uff0c\u81f4\u529b\u4e8e\u5728\u4e92\u52a8\u6c9f\u901a\u9886\u57df\u5411\u5ba2\u6237\u63d0\u4f9b\u5b8c\u5584\u7684\u7f51\u7edc\u516c\u5173,SEO\/SEM\uff0c\u75c5\u6bd2\u89c6\u9891\uff0c\u8206\u60c5\u76d1\u63a7\uff0c \u5fae\u535a\u8425\u9500\uff0c\u5fae\u4fe1\u8425\u9500 \uff0c\u7535\u5b50\u5546\u52a1\uff0cCRM\u7b49\u5168\u65b9\u4f4d\u670d\u52a1\u3002<\/p>\n

        \u76ee\u524d\uff0cDigitasLBi\u5728\u4e0a\u6d77\u8bbe\u7acb\u603b\u90e8\u5e76\u5728\u5317\u4eac\uff0c\u9999\u6e2f\uff0c\u5e7f\u5dde\uff0c\u5357\u4eac\uff0c\u6210\u90fd\uff0c\u5408\u80a5\uff0c\u6b66\u6c49\uff0c\u53a6\u95e8\u7b49\u5730\u8bbe\u7acb\u4e86\u529e\u516c\u5ba4\uff0c\u5458\u5de5\u603b\u6570\u8d85\u8fc7350\u4eba\u3002\u6b64\u5916\uff0c\u4f4d\u4e8e\u897f\u5b89\u548c\u5e7f\u5dde\u7684\u65b0\u529e\u516c\u5ba4\u6b63\u5728\u7b79\u5907\u5f53\u4e2d\u3002\u516c\u53f8\u603b\u90e8\u4e0b\u8bbe\u5ba2\u6237\u90e8\u3001\u6267\u884c\u90e8\u3001\u5a92\u4ecb\u90e8\u3001\u6587\u6848\u90e8\u3001\u7b56\u7565\u90e8\u3001\u6218\u7565\u53d1\u5c55\u90e8\u3001\u521b\u610f\u90e8\u3001\u603b\u7ecf\u529e\u516b\u5927\u90e8\u95e8\uff0c\u5df2\u4e0e\u56fd\u5185\u5916300\u591a\u5bb6\u5ba2\u6237\u516c\u53f8\u8fbe\u6210\u8fc7\u5408\u4f5c\uff0c\u5305\u542b\u4e86\u4fdd\u4e50\u529b\u52a0\u3001\u5fc5\u80dc\u5ba2\u3001\u6c83\u5c14\u739b\u53ca\u963f\u8fea\u8fbe\u65af\u7b49\u591a\u4e2a\u56fd\u9645\u77e5\u540d\u54c1\u724c\u3002<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u4f5c\u4e3a\u4e2d\u56fd\u6700\u5927\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u516c\u53f8\u7684\u521b\u59cb\u4eba\uff0c\u5f20\u5e06\u5148\u751f\u5c06\u4ece\u4e00\u4e2a\u6709\u8da3\u7684\u89c6\u89d2\u6765\u5256\u6790\u793e\u4f1a\u5316\u5a92\u4f53\u8425\u9500\u7684\u6784\u6210\u56e0\u7d20\u3002<\/p>\n","protected":false},"author":1,"featured_media":1526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/posts\/1523"}],"collection":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1523"}],"version-history":[{"count":0,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/posts\/1523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/media\/1526"}],"wp:attachment":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}