{"id":798,"date":"2013-03-18T13:04:49","date_gmt":"2013-03-18T05:04:49","guid":{"rendered":"http:\/\/2013.topdigitalworld.com\/?page_id=798"},"modified":"2013-12-19T14:46:03","modified_gmt":"2013-12-19T06:46:03","slug":"%e4%bc%9a%e8%ae%ae%e8%83%8c%e6%99%af","status":"publish","type":"page","link":"https:\/\/2013.topdigitalworld.com\/?page_id=798","title":{"rendered":"\u4f1a\u8bae\u80cc\u666f"},"content":{"rendered":"
\n

\u6570\u5b57\u8425\u9500\uff0c\u6240\u53d1\u751f\u7684\u6bd4\u6211\u4eec\u60f3\u8c61\u7684\u66f4\u591a<\/font><\/b><\/h4>\n<\/p>\n

        \u968f\u7740\u5168\u7403\u8303\u56f4\u5185\u6570\u5b57\u6280\u672f\u548c\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u9ad8\u901f\u53d1\u5c55\uff0c\u4ee5\u6570\u5b57\u65b0\u5a92\u4f53\u3001\u4e92\u8054\u7f51\u548c\u79fb\u52a8\u4e92\u8054\u7f51\u4e3a\u57fa\u7840\u7684\u6570\u5b57\u8425\u9500\u9886\u57df\u53d1\u751f\u4e86\u65e5\u65b0\u6708\u5f02\u7684\u53d8\u5316\u3002<\/p>\n

        \u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u56f4\u7ed5\u4e91\u8ba1\u7b97\u3001\u5927\u6570\u636e\u548c\u79fb\u52a8\u5316\u7684\u5168\u65b0\u4e92\u52a8\u8425\u9500\u4f53\u7cfb\u6b63\u5728\u6784\u5efa\uff0c\u800c\u5e7f\u544a\u7f51\u7edc\u8fdb\u2014\u6b65\u6df1\u5316\uff0c\u5e76\u7ec8\u5c06\u4e0e\u5b9e\u65f6\u7ade\u4ef7RTB\u878d\u5408\uff0c\u4f46\u53e6\u4e00\u65b9\u9762\u4f20\u7edf\u95e8\u6237\u56e0\u5176\u5a92\u4f53\u4ef7\u503c\u66f4\u52a0\u805a\u7126\u800c\u7ee7\u7eed\u5f3a\u5316\u4ee5CPD\u4e3a\u4ee3\u8868\u7684\u786c\u5e7f\u6a21\u5f0f\u3002\u53ef\u8c13\u662f\u65b0\u8001\u5e76\u5b58\uff0c\u65b0\u65e7\u4ea4\u66ff\u3002<\/p>\n

        2013\u5e74\uff0c\u4e2d\u56fd\u4e92\u8054\u7f51\u5de8\u5934\u4eec\u7ee7\u7eed\u52a0\u5f3a\u5176\u793e\u4ea4\u548c\u79fb\u52a8\u6218\u7565\u3002\u65b0\u6d6a\u5fae\u535a\u3001\u817e\u8baf\u5fae\u4fe1\u7684\u8fc5\u731b\u53d1\u5c55\u5df2\u7ecf\u5f7b\u5e95\u6539\u53d8\u4e2d\u56fd\u4e92\u8054\u7f51\u7248\u56fe\uff0c360\u53d1\u529b\u641c\u7d22\u8425\u9500\u5e02\u573a\u3001\u641c\u72d7\u53d1\u51fa\u6d77\u5916\u4e0a\u5e02\u8baf\u53f7\u3001\u817e\u8baf\u5165\u80a1\u91d1\u5c71\u5fc5\u5c06\u5f71\u54cd\u4e2d\u56fd\u641c\u7d22\u884c\u4e1a\u683c\u5c40\uff0c\u597d\u8036\u3001\u6613\u4f20\u5a92\u7b49\u5f85\u6700\u4f73\u65f6\u95f4\u51b2\u51fb\u4e0a\u5e02\uff0c\u6240\u6709\u8fd9\u52bf\u5fc5\u4f1a\u6fc0\u8361\u672c\u5df2\u9677\u5165\u7ea2\u6d77\u7684\u4e2d\u56fd\u7f51\u7edc\u5e7f\u544a\u884c\u4e1a\u3002<\/p>\n

        \u540c\u6837\uff0c\u7535\u5b50\u5546\u52a1\u7684\u5168\u7f51\u666e\u53ca\u3001\u6dd8\u5b9d\u4ea4\u6613\u989d\u51b2\u4e07\u4ebf\u5173\u53e3\uff0c\u4e0d\u4ec5\u4ec5\u6559\u80b2\u57f9\u517b\u7684\u4e2d\u56fd\u7528\u6237\u7f51\u7edc\u8d2d\u7269\u3001\u7f51\u7edc\u652f\u6301\u7684\u6d88\u8d39\u4e60\u60ef\u4e5f\u5f7b\u5e95\u6fc0\u6d3b\u4e86\u54c1\u724c\u5546\u5bb6\u56f4\u7ed5KPI\/ROI\u6295\u653e\u7f51\u7edc\u5e7f\u544a\u7684\u884c\u4e3a\u7406\u5ff5\u3001\u4ee5\u9500\u552e\u4e3a\u5bfc\u5411\u7684\u8425\u9500\u6a21\u5f0f\uff0c\u5bf9\u6574\u4e2a\u6570\u5b57\u8425\u9500\u4ea7\u4e1a\u94fe\u4e0a\u4e0b\u6e38\u90fd\u4ea7\u751f\u6df1\u8fdc\u5f71\u54cd\u3002<\/p>\n

        \u800c\u5e02\u573a\u4ecd\u5728\u98ce\u4e91\u6fc0\u8361\uff0c\u8d44\u672c\u4ecd\u5728\u5bfb\u627e\u826f\u673a\u3002\u5728\u65b0\u7684\u884c\u4e1a\u73af\u5883\u548c\u5e02\u573a\u683c\u5c40\u91cc\uff0c\u4f5c\u4e3a\u54c1\u724c\u5546\uff0e\u8981\u5982\u4f55\u8003\u91cf\u89c4\u5212\u81ea\u5df1\u7684\u5a92\u4f53\u6295\u9884\u7b97\uff1f\u4f5c\u4e3a\u5a92\u4f53\u53d1\u5e03\u5546\uff0c\u5982\u4f55\u80fd\u6ee1\u8db3\u5e7f\u544a\u4e3b\u4eec\u8d8a\u6765\u8d8a\u591a\u6837\u3001\u8d8a\u6765\u8d8a\u7406\u6027\u7684\u8425\u9500\u9700\u6c42\uff1f\u53c8\u5982\u4f55\u5728\u7528\u6237\u4f53\u9a8c\u7684\u6700\u4f73\u5316\u548c\u5e7f\u544a\u4ef7\u503c\u7684\u6700\u5927\u5316\u4e4b\u95f4\u627e\u5230\u5e73\u8861?TMT\u9886\u57df\u5c24\u5176\u662f\u5173\u6ce8\u6570\u5b57\u5a92\u4f53\u4ea7\u4e1a\u7684\u521b\u4e1a\u8005\u3001\u6295\u8d44\u8005\u4eec\uff0c\u9762\u5bf9\u65b0\u7684\u5e02\u573a\u53d8\u5316\u4ed6\u4eec\u53c8\u6709\u54ea\u4e9b\u7591\u8651\u3001\u601d\u8003\u548c\u884c\u52a8\uff1f<\/p>\n

        \u4eca\u5e749\u6708\uff0c2013 TopDigital\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u5927\u4f1a\u66a8TopDigital Awards\u4e2d\u56fd\u6770\u51fa\u6570\u5b57\u8425\u9500\u5956\uff0c\u5c06\u7531\u4e9a\u6d32\u9886\u5148\u7684\u5546\u4e1a\u4fe1\u606f\u54a8\u8be2\u670d\u52a1\u5546WiseYOY\u4f18\u4ebf\u667a\u8baf\u548c\u4e2d\u56fd\u6770\u51fa\u7684\u5546\u4e1a\u8d22\u7ecf\u5a92\u4f53\u300a21\u4e16\u7eaa\u5546\u4e1a\u8bc4\u8bba\u300b\u8054\u5408\u63a8\u51fa\u3002<\/p>\n

        \u6211\u4eec\u5c06\u5728\u4e3a\u671f\u2014\u5929\u7684\u4f1a\u8bae\u4e0a\uff0c\u548c\u4f17\u591a\u884c\u4e1a\u9886\u8896\u5171\u540c\u63a2\u8ba8\u4ee5\u4e0a\u8bdd\u9898\uff0c\u656c\u8bf7\u671f\u5f85\u3002\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u6570\u5b57\u8425\u9500\uff0c\u6240\u53d1\u751f\u7684\u6bd4\u6211\u4eec\u60f3\u8c61\u7684\u66f4\u591a       & […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/pages\/798"}],"collection":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=798"}],"version-history":[{"count":0,"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=\/wp\/v2\/pages\/798\/revisions"}],"wp:attachment":[{"href":"https:\/\/2013.topdigitalworld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}